Top 5 Fashion Games on Android in the UK: Q1 2025 Performance

In the first quarter of 2025, the fashion games category on the Android platform in the United Kingdom saw notable performances from several key players. Here, we explore the trends in weekly downloads, revenue, and active users for the top five fashion games.

Project Makeover from Magic Tavern, Inc. experienced fluctuating weekly revenue, peaking at about $40.7K in mid-March. Weekly downloads started strong at 4.5K in early January but saw a gradual decline to around 3.2K by the end of March. Active users also decreased from 67.3K at the beginning of the quarter to about 32.7K.

Covet Fashion: Dress Up Game by Crowdstar Inc showed an interesting revenue trend, with a peak of $9.8K in early February before settling around $5.5K by the end of March. Downloads were sporadic, starting at 694 and dropping to zero for much of the quarter, only to see a slight resurgence to 105 in early March. Active users remained relatively stable, fluctuating around the 11K mark.

SuitU: Fashion Avatar Dress Up from Libii HK Limited saw a peak in revenue of $8.8K in mid-January, followed by a decline to about $4.6K by the end of the quarter. Downloads decreased from 844 in early January to 277 by the end of March. Active users showed a similar trend, beginning at 11.5K and ending at 9.6K.

Glow Fashion Idol by CrazyLabs LTD experienced an increase in revenue, peaking at $5.8K in late February. Downloads started at 3.7K, peaked at 5.5K in late January, and then decreased to around 2.1K by the end of March. Active users grew steadily, reaching 13.6K in late March.

Finally, Love Nikki-Dress UP Queen from Elex showed a modest revenue peak of $5.7K in early February, tapering off to $2.1K by the end of March. Downloads were consistently low, starting at 229 and ending at 97. Active users decreased from 2.8K to about 1.4K over the quarter.

These insights are sourced from Sensor Tower, where more detailed analyses and data can be found, offering a comprehensive view of app performance in the fashion game sector.